DATE OF POSTING: 11 May 2016

Welcome to (‘the Site’), which is owned and operated by Silver Sparkle Ltd (‘we’, ‘us’, ‘our’, as applicable). We are committed to protecting and respecting your privacy.  This policy (together with the Terms and Conditions, Cookie Policy and any other documents we refer to in this policy or those Terms and Conditions) set out how we will use your personal information and with whom it will be shared.  Please read the following carefully.

Please refer to our Cookie Policy if you would like detailed information on the types of cookies we use on the Site, the purposes for which we use each cookie, how you can disable and enable the use of certain cookies and the consequences of doing so.

Please note that by visiting and using the Site you are agreeing to the use of your personal information in the way that is described in this Privacy Policy.

If you have any queries or concerns regarding this Privacy Policy, please contact us at

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email.

What information do we collect about you?

  1. We may collect and process the following data about you (‘your information’):
    1. information that you submit online via our Site, including your name, address and e-mail address;
    2. any correspondence you send to us;
    3. details of your visits to the Site and the resources that you access (which may include, amongst other things, traffic data and communication data); and
    4. details you provide to us when subscribing to our services and information relating to the purchases you make with third party retailers that link to the Site.
  2. We are aware that your information may be confidential and we will protect the confidentiality of your information in accordance with our normal procedures and legal requirements.
  3. How will we use your information?

  4. We use your information in the following ways:
    1. to ensure that the Site’s content is presented as effectively as possible for you;
    2. to ensure that the activities and events we recommend to you through your subscription are relevant to you and your location;
    3. for our internal purposes, such as quality control, site performance, system administration and to evaluate use of the Site, so that we can provide you with enhanced services;
    4. to notify you about changes to our services;
    5. to provide you with information, products or services that you request from us, or which we feel may interest you (provided of course that you agree);
    6. to create reports to assist with future marketing;
    7. to carry out our obligations arising from any contracts with you (e.g. in relation to your subscription) and for billing purposes; and
    8. to enable you to participate in the features of the Site, when you choose to do so.
  5. We may monitor your use of the Site and record your email address and/or IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers.  This is statistical information about our users’ browsing actions and patterns and does not identify any individual.
  6. We collect non-personal aggregated statistics data about visitors to the Site and sales and traffic patterns.  Just to be clear, this information does not identify users in any personal capacity and we do not use this information to build profiles on individual users: it just contains generalised information about the users of the Site.
  7. We only keep your information for as long as is necessary.
  8. Cookies

  9. We may use ‘cookies’ to collect the information referred to and track your use of the Site. Cookies are small data files which gather information about your use of the Site and help us to provide you with a good experience when you browse the Site.  For more information about ‘cookies’, why we use them and how to refuse cookies, please see our Cookie Policy.
  10. Marketing

  11. If you are an existing subscriber or have expressly indicated that you have an interest in subscribing with us, we may contact you by email with information about products and services which are similar to those you have purchased or in which you have expressed an interest, unless you have indicated that you do not want to hear from us.
  12. If you are not a subscriber, we may contact you by email only if you consent.
  13. If you do not want us to use your information in this way, please tick the relevant boxes during the order process when we collect your information.  You may ask us at any time not to use your information for marketing purposes by contacting us at
  14. Where do we transfer your information?

  15. We may transfer your information to, or store it in, countries located outside the European Economic Area (‘EEA’) which do not have as developed data protection laws.  It may also be processed by staff at our affiliates, suppliers, agents or appointed representatives’ offices overseas. Such staff may be engaged in, among other things, the fulfilment of the subscription you order, the processing of your payment details and the provision of support services.
  16. Please do not send us your information if you do not want it to be transferred to or stored outside the EEA. By providing your information to us you agree and consent to us transferring to, and storing your information at, a destination outside the EEA.
  17. With whom do we share your information?

  18. We may share your information with other organisations:
    1. if we sell or buy any business or assets (as we may share your data with the prospective seller or buyer);
    2. if we or substantially all of our company assets are acquired by another party, in which case your information will be one of the transferred assets;
    3. with business partners, suppliers, sub-contractors for the performance of any contract we enter with them or you; and
    4. if we have to share your information to comply with legal or regulatory requirements, or if we have to enforce or apply our Terms and Conditions or any other agreements or to protect our rights, property or our customers, etc.  This may involve exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  19. We may share the non-personal aggregated statistics data about visitors to the Site with third parties.
  20. We may also share your information with selected third parties for the purposes of credit card clearance/credit reference/order fulfilment/delivery/data analysis/customer support/storage services.
  21. We may pass your email address to selected third parties (as described in paragraph 1.10 above) provided that you have explicitly consented to this when we take your order.
  22. We do not send any personal information that we collect about you on the Site to any social media sites that you link to your account, e.g. Facebook, nor do we share that information with such sites.  We do not collect any personal information about you from those sites.
  23. How do we keep your information secure?

  24. All your information is stored on our secure servers.  Any payment transactions will be encrypted.  Any actions you perform on the site which are related to your account will be encrypted.  If you have a username, password or other login details which enable you to access certain parts of the Site, you must not allow any other person to use them and must treat them as confidential.  If you believe or suspect that someone else knows your login details you must contact us at as soon as possible. Please also see our Terms and Conditions.
  25. Unfortunately, the transmission of information via the Internet is not completely secure.  Although we will apply our normal procedures and comply with legal requirements to protect your information, we cannot guarantee the security of your information transmitted to the Site and any transmission is at your own risk.  Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
  26. The Site may from time to time contain links to and from other websites.  If you follow a link to any of those sites, please note that those sites ought to have their own privacy policies and that we do not accept any responsibility or liability for those sites or for their privacy policies.  Please check those privacy policies before you submit your information to those sites.  Please also see our Terms and Conditions for further provisions relating to other websites.
  27. Third party payment processor

  28. When you place an order for your subscription using this Site, we use PayPal to process your payment.  PayPal operates a secure server to process your payment details. They encrypt your credit or debit card information and authorise payment directly. This means that your credit card or debit card details are never revealed to us. Please read their privacy policy at to see what security measures they have in place and how they treat your information.
  29. Purchasing goods and services from third parties using your subscription

  30. Your subscription will provide you with access to links from which you may purchase goods and services from third parties.  If you do make a purchase using these links, the information you provide is transmitted directly to the relevant third party retailer and not to us.  Consequently, that information is processed in accordance with the relevant retailer’s privacy policy and other terms and conditions and not our own. Please read the relevant retailer’s privacy policy and terms carefully before providing your information or placing an order with a third party retailer.
  31. Your rights

  32. You can access and rectify certain parts of your personal information by logging into your account.
  33. Under the Data Protection Act you have the right to see the personal information that we hold about you, whether collected through your use of the Site or through any communications that you have had with us. You have the right to access your information and should direct any request for your information to us at  Please note that currently a fee of ten pounds sterling (£10.00) may be payable to meet our costs in providing you with details of the information we hold about you.
  34. You have the right to rectify your information by sending a written request to us at
  35. You have the right to ask us not to process your information (or pass your information to other companies or organisations) for marketing purposes.  You can tick the appropriate box on the forms when we collect your information or later at any time by contacting us at
  36. If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office.
  37. Changes

  38. We may make changes to this Privacy Policy at any time by sending you an email with the modified terms or by posting a copy of them on the Site.  Any changes will take effect 7 days after the date of our email or the date on which we post the modified terms on the Site, whichever is the earlier.  Your continued use of the Site after that period expires means that you agree to be bound by the modified policy.
  39. How to contact us

  40. Questions, comments or requests concerning this Privacy Policy are welcomed and should be addressed to us at
  41. The Site is owned by Silver Sparkle Ltd, a company incorporated in England.  The registered office address is James Cowper Kreston, Mill House, Overbridge Square, Hambridge Lane, Newbury, Berkshire, England, RG14 5UX and our registered company number is 09932492.